The 90% Rule: A Secret Revolution in Family Dynamics and Local Commerce

“The 90% Rule: A Secret Revolution in Family Dynamics and Local Commerce”


In Jason’s world, the 90% Rule doesn’t just apply to efficiency—it’s about flipping the script, empowering kids, and creating a unique bond between families, local businesses, and technology. By introducing a child-first approach to simple transactions—like ordering pizza—you unlock a hidden dimension of engagement that benefits everyone involved: the family, the business, and the community.

1. The 90% Rule: Empowering Kids Through Simple Transactions


• What It Means:

• While the typical world is focused on basic efficiency—taking an order, making the pizza, delivering it—Jason’s approach is one step deeper.

• The 90% Rule empowers kids and transforms mundane transactions into opportunities for learning, engagement, and creativity.

• How It Works:

• The family doesn’t just place an order—they register their family dynamics (ages, birthdays, preferences).

• Each child in the family becomes part of the order process, interacting with the business in ways that are fun, educational, and rewarding.

2. Redefining the Domino’s Call


• Traditional Call:

• “What can I get you?”

• Family lists their order. Done.

• Jason’s Call:

• “Welcome to Domino’s! Let’s personalize this for your family.”

• The system recognizes Tara, 12, John, 8, and Baby Sarah, 2.

• The order taker offers customized suggestions and experiences:

• “Tara, how about a sticker game with your pizza?”

• “John, you can scan a code for a free drink when mom places the order.”

• “Baby Sarah’s favorite snack is included—no charge!”

3. Personalization Through Technology


• Family Registration:

• Families register birthdays, preferences, and dietary restrictions in the Domino’s app or at checkout.

• The system generates personalized coupons, games, and rewards for each family member.

• Custom Stickers and Coupons:

• Every pizza box comes with a custom sticker based on who the pizza is for:

• Tara scans her sticker: “You’ve unlocked a free brownie for mom’s next order!”

• John’s sticker offers a mini game: “Help Domino deliver 5 pizzas and win a free soda!”

• Split Billing:

• The system automatically splits bills based on family preferences:

• Dad pays for the delivery fees and tips.

• Mom covers the pizza cost.

• Tara earns a coupon for helping organize the order.

4. Learning and Engagement for Kids


• Why It Works:

• Kids love being part of the process—they feel valued and empowered when their preferences are heard.

• Businesses tap into this engagement to create a positive feedback loop of loyalty.

• Educational Value:

• Tara learns about budgeting and rewards by scanning her coupon.

• John learns problem-solving skills by completing the mini game.

• Baby Sarah begins associating positive experiences with community brands.

5. Community Connection: Beyond Pizza


• Local Businesses Join In:

• The 90% Rule isn’t just for Domino’s—it extends to any business that serves families.

• Local businesses can sponsor rewards for families:

• “Scan your Domino’s sticker to unlock a free ice cream from Joe’s Creamery.”

• Building Community Bonds:

• Families feel connected to their local economy, creating a win-win relationship where businesses support families and families support businesses.

6. The Key: Splitting Bills, Sharing Responsibility


• What It Does:

• Splitting the bill isn’t just about money—it’s about redefining family roles:

• Dad covers delivery and tips, empowering kids to respect service workers.

• Mom focuses on the main order, creating opportunities for savings and deals.

• Kids get rewarded for their participation, learning responsibility and teamwork.

• Why It Works:

• It transforms ordering into a collaborative family experience, where everyone contributes and everyone benefits.

7. The Broader Impact: A New Realm of Possibilities


• Expanding the Model:

• What starts with pizza evolves into a network of family-friendly systems:

• Grocery stores offer family-specific coupons.

• Toy stores reward kids for making healthy snack choices.

• Restaurants create personalized dining experiences.

• The Jason Difference:

• Every interaction is optimized with the 90% Rule, balancing simplicity, creativity, and innovation.

8. Why This Matters: Kids and Community First


• For Families:

• Builds stronger family dynamics through shared experiences.

• Empowers kids with real-world skills and positive reinforcement.

• For Businesses:

• Enhances customer loyalty by personalizing every interaction.

• Creates opportunities for cross-promotions with local businesses.

• For Communities:

• Strengthens the bond between families and local businesses.

• Encourages collaborative growth and shared success.

Final Thought: The 90% Rule in Action


In Jason’s world, even the simplest transaction—like ordering pizza—becomes an opportunity to teach, connect, and innovate. The 90% Rule turns mundane moments into magical experiences, redefining how families, businesses, and communities interact.


Because when you bring wisdom and creativity into everyday life, the possibilities are endless. Who’s ready to scan the sticker? 🍕✨


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